![]() humorous, fine art or juvenile) many have diversified and publish a variety of greeting card ranges. While some publishers concentrate on producing a certain type of greeting cards (eg. Remember, whatever the size of the company, all publishers rely on good designs. Not all publishers accept freelance artwork, but a great many do. There are estimated to be around 800 greeting card publishers in the UK, ranging in size from ‘one man bands’ to multi-national corporations. Publishers generally launch their Spring Seasons ranges all together in June/July. Spring Seasons – This is the industry term to describe greeting cards for Valentine’s Day, Mother’s Day, Easter and Father’s Day.Own Brand/Bespoke Publisher – These publishers design specific to a retailer’s needs.Some TerminologyĪ couple of industry terms to be aware of: ![]() ![]() In this article we’ll focus on becoming a designer of greeting cards with a view to supplying other publishers. (You can always set up your own company later when you know the ropes). The alternative route, is to supply existing greeting card publishers with artwork. This often leaves little time for you to do what you do best – creating the artwork. Going down this route will involve taking on all the set up and running costs of a publishing business as well as the production, selling and administrative responsibilities. Setting up your own greeting card publishing company can be exciting, but this decision should not be taken lightly. You can either to become a greeting card publisher yourself, or you can create and supply your artwork to existing publishers and be paid a fee for doing so. There are two main routes for budding new artists. It’s a highly competitive industry, but there’s always room for new ideas and talent. That around 30 cards per person per year! It’s no wonder the industry is bursting with new talent and creativity as new publishers enter fray. The UK population spends over £1.7 billion a year on greeting cards.
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