Then find your online share of voice, defined as the percentage your brand has of your industry’s total voice. In the end, what you find should make it possible to identify areas of improvement.įirst, start with a keyword audit, which can have multiple parts. The tactic that you use should be comprehensive. There are many ways to audit a website, some more effective and efficient than others. As with most marketing efforts, your website should be the central hub for your visibility audit. The audit should break down all of your online activity. Read on to learn about each part of the audit and how it plays a hand in helping customers, prospects and recruits find you online. It’s integral to your digital success to regularly conduct a visibility audit. Even if your ranking was great last month for certain keywords, that may not be the case today. However, following the rules set by Google and other ISPs isn’t easy, mostly because they are ever-changing. Once you have a clear picture of where your visibility stands, you can then prioritize steps to improve and enhance it. This type of audit looks at multiple facets of your digital marketing efforts, focusing on SEO and keywords, online share of voice, and content. The first step in improving your online footprint is a visibility audit. In the PDF below, we’ll dive deeper to help you understand the difference between local presence management and Local Digital Presence Management and why this comprehensive set of tools is vital to any growing business.As with any aspect of marketing, you have to check the pulse of your online presence to find both the opportunities and gaps. Local Presence Management is a comprehensive set of tools and techniques which uses geo-optimization to enhance a business, particularly a multi-location business, by maximizing their information on a local level. Local Presence Digital Management is crucial for growing businesses because search engines use this data to display consumers searching for a business’s products or services. In this mobile age, a business must effectively manage its data to ensure complete, correct, and up to date. Failure to manage a business’s local presence could result in missing significant segments of your target consumers. The better your local visibility, the higher you show up in search and maps results. Therefore, having your business data-or NAP (name, address, phone number)-consistent across all online media channels lends itself to a healthy local ecosystem, which, in turn, improves your local visibility. In fact, 81 percent of consumers using mobile devices follow up with a phone call or walk into a location with a specific action in mind. Most consumers use their mobile devices to search for businesses to make quick buying decisions, us included. How Do Local Consumers Find YOU Online? (FREE DOWNLOAD!) Think about it! What device do you utilize when searching for something to eat or a local store? At Lucé Media, we use the best-in-class digital presence management techniques to enhance the online visibility of your business. Online visibility of your brand can range from a business handle on Twitter to full-fledged web presence, including a website, Google My Business listing, and accounts on multiple social media platforms. Most people are searching for a brand or business online, and if you don’t have a digital presence, they will not find you. ![]() ![]() do not have any type of online presence or online visbillity. What is surprising is that despite the world going digital, more than half of small businesses in the U.S. We live in the era of the internet, where more than a third of us are online regularly – your visibility matters.
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